Warcraft Game Store

Design of the storefront for a World of Warcraft gaming services provider. The main task was navigational: the service has dozens of order types, from dungeons and raids to character boosting and mounts, and all of it had to be laid out so a player finds theirs at a glance. The answer was a second menu row with sections by service type, kept apart from the utility links. The styling rests on frames from the game and an acid green accent, because this audience recognises a product by the visual language of the game itself rather than by the provider logo.