Fitness Homepage

Design of the homepage for Winteco, a store of home cardio machines with a training subscription. The equipment is expensive, and the headline carries the monthly payment rather than the purchase price: that makes the decision look manageable and keeps the full sum from scaring people off in the first second. The menu is split by type of equipment and separately by the app, because the product is sold as hardware and subscription together. The hero is built as a slider with dots below: the store has several lines, and each needs its own frame rather than one shared banner.